How to Easily Add Snapchat Pixel for WooCommerce in WordPress

Snapchat is simply a nosy societal media platform, but did you besides cognize that you tin usage it to get visitors to your WooCommerce store?

Adding a Snapchat pixel successful WordPress is simply a speedy and easy measurement to spot really Snapchat visitors are interacting pinch your online store. The pixel tin besides thief you study much astir your assemblage to amended your offers and promotions.

Connecting your website to caller devices tin consciousness overwhelming, particularly if you are not a tech expert. But don’t worry, you are successful nan correct place.

Here astatine WPBeginner, we’ve helped countless users get much retired of their online stores pinch run tracking, and we are present to guideline you, too.

In this article, we will show you precisely really to easy adhd nan Snapchat pixel to your WooCommerce shop connected WordPress.

What Is a Snapchat Pixel, and Why Use It?

Imagine this: you’ve launched a stunning advertisement run connected Snapchat that shows disconnected your champion products pinch engaging videos and interactive photos. Users are swiping up and landing successful your WooCommerce store, and they are excited to spot what other you person to offer.

This is wherever nan Snapchat pixel comes into play.

A Snapchat pixel is simply a portion of JavaScript codification that you tin adhd to your website to way personification interactions. It tin besides stitchery information connected really visitors prosecute pinch your tract aft seeing your ads.

For instance, if a Snapchat personification clicks connected your advertisement and visits your website, nan pixel tin seizure events specified arsenic page views, purchases, cart abandonments, merchandise views, and sign-ups.

This real-time arena search lets you retarget audiences and optimize your advertisement campaigns effectively.

Here are much reasons to adhd a Snapchat pixel and supercharge your trading efforts:

• Track conversions successful your online store. The pixel lets you show each action and conversion connected your site, each linked to your advertisement campaigns. You tin attraction connected nan ads that activity and alteration aliases driblet nan ones that don’t.
• Reach nan perfect audience. You tin create custom audiences based connected really users interact pinch your site. Want to target group who viewed circumstantial products aliases added items to their cart but didn’t buy? No problem.
• Improve cross-channel marketing. This pixel integrates seamlessly pinch different trading tools, specified arsenic email trading services and CRM apps. You tin harvester information from Snapchat pinch different analytics devices to spot nan large image and way nan full customer journey.
• Optimize campaigns for conversions. You tin group up retargeting advertisement campaigns focused connected users who person already shown liking successful your products. For example, you tin punctual users who abandoned their cart to travel backmost and complete their purchase.

Events That You Can Track With WooCommerce Snapchat Pixel

Adding a Snapchat pixel to your WooCommerce shop is simply a smart move for keeping tabs connected really users interact pinch your site. Here are immoderate cardinal events you tin track:

• Page view: When a personification views a circumstantial page connected your website.
• Add to cart: When a personification adds an point to their shopping cart.
• Initiate checkout: When a personification starts processing their checkout.
• Purchase: When a personification who completes a acquisition aliases transaction connected your website goes to nan thank you page.
• Search: When a visitant uses nan search bar to find a merchandise successful your store.
• View content: When personification views circumstantial contented for illustration blog posts aliases merchandise details.
• Sign-up: When a personification registers for an relationship aliases subscribes to your newsletter.

Beyond search events, nan Snapchat pixel lets you cod elaborate personification information. This includes arena variables for illustration nan merchandise ID, which identifies nan merchandise involved, and nan merchandise value astatine nan clip of nan event.

Each transaction has a unsocial ID, and you tin besides way nan rate utilized and nan class of nan merchandise aliases page viewed.

Plus, nan Snapchat pixel gathers personification data. This includes email addresses for trading and retargeting purposes, telephone numbers for personalized marketing, and IP addresses to thief place nan user’s location.

Expert Tip: Looking for moreover much information astir what visitors are doing connected your website? MonsterInsights tin thief you spot each kinds of eCommerce analytics, including your conversion rate, profits, and revenue. For much details, spot our guideline connected how to group up eCommerce search successful WordPress.

With that successful mind, we will show you 2 methods for really to adhd a Snapchat pixel for WooCommerce successful WordPress. You tin usage nan speedy links beneath to jump to nan method you want to use:

Before we get to nan 2 methods, let’s first hole your Snapchat Pixel.

How to Create a Snapchat Pixel

To create a Snapchat Pixel, you must log successful to your Snapchat Ad Manager account.

If this is your first clip utilizing Snapchat Ad Manager, you’ll request to group up nan relationship by adding your business name, business email, and name. Then, simply travel each of nan steps successful nan setup wizard to complete nan process.

Once done, you should create a business relationship connected Snapchat.

That intends confirming your business details, including nan country, currency, and telephone number.

After entering nan details, spell up and click ‘Create a Business.’

Then, you’ll get astatine nan ‘Complete your Public Profile’ section.

Be judge to cheque your username and floor plan picture. And if everything is correctly group up, simply click connected nan ‘Create Public Profile’ button.

The adjacent measurement is choosing an advertizing goal. Snapchat offers 5 of them:

• Web visits: When users click connected your advertisement and sojourn your website.
• My marque connected Snapchat: User interactions pinch your brand’s Snapchat profile, specified arsenic viewing your nationalist floor plan aliases subscribing to it.
• Calls & texts: When users click connected your advertisement to telephone aliases matter your business straight from their device.
• App installs: When users click connected your advertisement and instal your mobile app.
• App visits: erstwhile users click connected your advertisement and unfastened your mobile app.

Since we are going to usage nan Snapchat pixel to way your WooCommerce store’s capacity metrics, let’s take ‘Web Visits.’

Once you’ve selected nan option, you’ll request to participate your site’s URL into nan matter section that appears.

Once you’ve done that, let’s caput complete to nan dropdown paper successful nan apical near area and prime ‘Events Manager’ nether nan ‘Assets’ section.

This will unfastened nan pixel guidance area, wherever you tin create your Snapchat pixel.

On nan adjacent screen, you’ll beryllium asked to create your pixel aliases link an app to get started.

Go up and click nan ‘New Event Source’ button.

When nan pop-up model appears, you tin take nan arena root for your pixels.

Since you want to way personification interactions for your WooCommerce site, prime ‘Web.’ Then click ‘Next.’

Next, you’ll request to springiness nan Snapchat pixel a name. Make judge it’s easy to recognize, particularly if you person aggregate pixels for your online store.

Then click nan ‘Confirm’ button.

Now, simply participate your website URL truthful Snapchat tin optimize your setup experience.

Click nan ‘Check’ button. Then, you tin hold for nan verification process to complete.

Once done, you’ll want to prime really you’d for illustration to link nan Snapchat Pixel to your WooCommerce website.

Go up and take nan ‘Pixel Setup Tool’, and past click ‘Next.’

On nan adjacent screen, you’ll take nan chimney events to track.

The Snapchat pixel tin thief you way galore chimney events. It’s a bully thought to commencement pinch nan metrics pinch nan ‘Recommended’ label. Scroll down nan page to study nan recommended arena for each funnel: ‘Awareness’, ‘Consideration’, and ‘Conversion.’

You tin besides cheque each of these chimney events to get 360-degree insights into your WooCommerce user journey.

Once you’ve decided connected nan chimney events, spell up and click ‘Next.’

You should now beryllium capable to spot your Snapchat pixel guidelines code.

If you scroll down this page, you tin spot step-by-step instructions connected really to adhd nan guidelines codification to your WordPress website. All you person to do is travel them.

Now, you will want to transcript nan Snapchat pixel guidelines code. So, spell up and click nan ‘Copy Code’ button.

And done! You are now fresh to adhd this codification to your WooCommerce shop utilizing either method 1 aliases 2.

Expert tip: Keep your Snapchat tab open, arsenic you’ll still request it for nan method you take below.

Method 1: Adding Snapchat Pixel for WooCommerce successful WordPress Using WPCode

The easiest measurement to adhd a Snapchat pixel to WooCommerce successful WordPress is utilizing WPCode.

WPCode is nan champion codification snippets plugin for WordPress. It lets you adhd civilization PHP, HTML, CSS, and overmuch much without having to edit your site’s taxable files. So, you tin customize and widen your site’s functionality without putting it astatine risk.

To get started, you’ll want to instal nan WPCode plugin. If you request help, past please spot our guideline to installing a WordPress plugin.

You tin usage WPCode’s free version to adhd nan Snapchat pixel to your WooCommerce website.

However, upgrading to nan premium type will unlock entree to nan afloat room of much than 100 expert-approved codification snippets. Plus, you’ll get nan Conversions Pixel add-on, which allows you to track pixels and tally retargeting campaigns connected celebrated societal media platforms.

Once activated, let’s spell to Code Snippets » Header & Footer. Now, you tin paste nan guidelines codification you’ve copied from your Snapchat Ads Manager into nan ‘Header’ field.

Then, spell up and click ‘Save Changes.’

Let’s return to nan Snapchat tab to cheque whether you person added your Snapchat pixel guidelines codification correctly.

You tin scroll down nan page to find nan ‘Check Pixel Implementation’ field. Then, simply participate your site’s URL into nan field, click ‘Check,’ and hold for nan verification to complete.

After a fewer seconds, you should spot nan ‘Installed correctly’ notification connection conscionable beneath nan matter field.

Go up and click ‘Next.’

In nan last step, you will beryllium asked to adhd events to your WordPress website. Go up and click connected nan arena buttons. Then, prime a chimney arena from nan dropdown.

In nan dropdown menu, you tin spot a agelong database of disposable chimney events. These see ‘Save,’ ‘Start Checkout,’ ‘Sign Up,’ ‘Ad Click,’ ‘Completed Tutorial,’ ‘Add to Wishlist,’ ‘Credit Spent,’ ‘Trial Started,’ and more.

Each of these events represents a checkpoint successful nan user’s journey. And you tin group which 1 you want to track.

For example, we chose ‘Sign Up’ arsenic nan chimney arena to way connected our WooCommerce website.

Then, you mightiness want to group parameters.

Parameters are other specifications you tin adhd to your pixel events. They are optional but tin beryllium useful for search and knowing really users behave connected your website. Some parameter examples see merchandise IDs and transaction amounts.

For example, here, we group parameters for Content ID connected nan page. By choosing nan ‘Start Now’ button, we tin way if users return nan desired action and spot if nan call-to-action button works.

After mounting up 1 arena and its parameter, you tin spell up and create much if needed. Simply repetition nan process, and erstwhile everything is ready, you tin click Submit » Finish Setup » Confirm Setup.

And that’s it. Your WooCommerce website should now way Snapchat Pixel.

To entree nan pixel overview, you’ll want to navigate to Event Managers » View Pixel Details.

In nan ‘Overview’ section, you tin position much elaborate statistic for each of your recorded events and nan day nan past arena was made.

Simply hover complete nan touchpoints connected nan chart to spot your arena distribution.

Method 2: Adding Snapchat Pixel for WooCommerce successful WordPress Using FunnelKit Automation

In this method, we will beryllium utilizing FunnelKit to adhd a Snapchat Pixel for WooCommerce.

FunnelKit offers pixel-tracking settings that automate nan process of adding codification snippets to your full site. This intends you don’t person to manually adhd nan Snapchat pixel and edit your site’s code.

If you haven’t already done so, you’ll request to instal nan FunnelKit plugin. For much details, travel our tutorial connected how to instal a WordPress plugin.

Before we caput complete to nan FunnelKit dashboard, let’s return to nan Snapchat tab. You’ll request to person your pixel ID number fresh to commencement search nan Snapchat pixel via FunnelKit.

First, you tin caput complete to Assets » Pixels. Then, simply find nan ‘WooCommerce Snapchat Pixel’ that you conscionable created successful nan database of disposable pixels. Below nan pixel title, you’ll find nan pixel ID number.

Go up and transcript nan pixel ID number.

Now, let’s caput complete to your WordPress dashboard.

From here, you’ll want to spell to FunnelKit » Settings » Pixel Tracking and unfastened the ‘Snapchat’ tab.

Then, you tin paste nan pixel ID into nan ‘Pixel ID’ field.

Expert tip: With FunnelKit, you tin way different societal media campaigns, too. Popular societal media platforms that merge pinch this plugin see Facebook, Instagram, Pinterest, and TikTok.

Below, you tin besides take which events you’d for illustration your pixel to commencement tracking.

For example, FunnelKit allows you to way nan pursuing events:

• Site-wide events. Track personification interactions crossed nan full website, specified arsenic page views aliases clicks.
• Sales page events. Track actions connected income pages, for illustration viewing nan page aliases clicking nan ‘Add to Wishlist’ buttons.
• Optin page events. Track activities connected optin pages, specified arsenic shape submissions, social contest sign-ups, aliases different fastener clicks.
• Order bump events. Track interactions pinch further offers during checkout.
• Checkout events. Track personification actions during nan checkout process, for illustration entering costs details.
• Purchase events. Track completed transactions and nan specifications of purchases.

To maximize your tracking, it’s a bully thought to way each of your events. That way, you tin cod nan astir information possible.

For example, it’s useful to way each measurement successful nan customer travel truthful you tin optimize and tweak your campaigns accordingly.

Once you determine connected nan events to track, you tin click ‘Save.’

There you person it! You’ve added a Snapchat pixel to your WooCommerce store.

To spot really nan Snapchat pixel performs, you tin navigate to FunnelKit » Analytics » Referrers. Then, simply find nan Snapchat conception from nan database of disposable campaigns.

Testing nan Snapchat Pixel connected Your WordPress Site

After you person group up nan Snapchat pixel successful your store, it’s a bully thought to make judge it works.

The easiest measurement to spot if your pixel is moving is to usage a Chrome hold for illustration Snap Pixel Helper.

Make judge you are utilizing Google Chrome, and past adhd it arsenic an extension.

You’ll now request to sojourn your WooCommerce store. It’s a bully thought to trial each nan different events you’ve listed to way successful nan erstwhile steps.

For example, it’s a bully thought to adhd products to nan cart aliases make a dummy acquisition to spot that nan pixels are moving for each personification arena type.

Once you spot that a pixel ID is detected and each of nan events were tracked, past you are bully to go!

Frequently Asked Questions About Snapchat Pixels

In this section, we will reply immoderate of nan astir often asked questions astir adding Snapchat pixels to WooCommerce websites.

How Do I Get Pixels connected Snapchat?

Start by logging into Snapchat Ads Manager. Then, you’ll want to navigate to Asset » Pixels » Create Pixel.

Follow nan prompts to sanction your pixel and make nan code. Once you person nan code, you tin adhd it to your website utilizing a plugin for illustration WPCode aliases FunnelKit. This will thief you way personification interactions connected your tract and optimize your advertisement campaigns.

Where Do I Add nan Pixel Code successful WooCommerce?

Adding nan Snapchat pixel to nan header of your WooCommerce tract is important for effective tracking.

Placing nan pixel codification successful nan header ensures it loads connected each page from nan start, capturing personification interactions crossed your site. This improves accuracy by signaling each applicable activities arsenic they happen.

We dream this article helped you study really to adhd a Snapchat pixel successful WooCommerce. Next, you whitethorn besides want to spot our guideline connected how to upsell products successful WooCommerce and our picks of the best WooCommerce plugins for your store.

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About nan Editorial Staff

Editorial Staff astatine WPBeginner is simply a squad of WordPress experts led by Syed Balkhi pinch complete 16 years of acquisition successful WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started successful 2009, WPBeginner is now nan largest free WordPress assets tract successful nan manufacture and is often referred to arsenic nan Wikipedia for WordPress.